The 3rd China Industrial Design Exhibition themed "Design Innovation, Green Development" was held at Wuhan International Expo Center on December 13rd, 2019. The exhibition brought together 592 industrial design companies including 134 national industrial design centers and 61 Hebei design companies. 

At the New Product Launch Seminar of 3rd China Industrial Design Exhibition on December 14th, He Renke, the president of the Goldreed Industrial Design Award(“GIDA” for short), gave a speech to promote the prize. He said that it was his honor to serve as the speaker to introduce the GIDA, which was hosted by Xiongan New Area Future Industrial Design Institute(XIDI)and organized by GIDA committee. He believed that GIDA will be built into an international prize which facilitate the discovery of future design to inspire the future life of Xiong’an New Area and empower future cities of China.

Xiongan New Area is blueprinted as the future city and hi-tech center of China, taking the mission of constructing the model city for future. Goldreed Award is name after the typical local plant in Xiongan area--golden reed, which is created to discover future design, inspire future life and empower future cities by exploring the Chinese concept of “harmony” and exchanging the global experience of good designs featuring intelligence and sustainable development. 

There is a total 4.3 million RMB prize pool for five awards categories of GIDA, including Best of the Best(one winner), Gold Awards(five winners in five specific classes of Green Design, Fashion Design, Intelligent Design, Humanistic Design and Communication Design in the product design group), Future Star Awards(two winners in the concept design group), Good Design Awards(about 25 winners) and Award Nomination. The winner of Best of the best, evaluated by jury as the best design of the year, can win a prize up to 1 million RMB. 

Eight categories consisting of Transportation Means, Manufacturing Equipment, Information Processing, Home Life, Sports and Healthcare, Public Facilities, Culture and Creativity, Communication Design are open for the entries created by outstanding designers, design teams, design studios, companies, universities and institutes from all countries and creative fields who share the same value with GIDA. Call for entries has been open from January 15th to June 30. The entries will be collected through GIDA official website and about 100 cooperative design institutes and agencies worldwide.

A jury with joint presidents of GIDA award has been proposed to ensure the fairness, justice and openness of the competition. All the entries will be evaluated comprehensively in terms of three aspects comprising manufacture, life and ecology. GIDA believes that a good design should benefit a better lifestyle, improve manufacture, help citizens live harmony with nature.