1. The establishment of the super symbol "G" and its extended emoji echoes the runaway status and outbound category attributes of the brand "GO", making it not only a cocktail, but a communication medium with more recognition and memory points. 2. Create brand IP "Dog Jump", with its own topic and interesting creative illustrations, to lay the foundation for the realization of the new brand. 3. Precise positioning of scene segmentation under user needs, breaking the restrictions of people, time and space in traditional cocktails, and making gogotail the first drink that young people can afford to try!