Xiangpiaopiao Dahongpao
Brand Name:Xiangpiaopiao Food Co., Ltd.
Design Company Name:Shenzhen Tigerpan Design Co., Ltd.
Nationality / Region:China
Entry ID:2024-07-2301528
Entry Category:Product_Group
Categories:Communication Design
Introduction
Traditional Eastern aesthetics collide with contemporary values, and the color of Chinese tea becomes the carrier of the packaging, achieving a modern Chinese design expression. Our consumers only see the visual result without hearing the process. Chinese characters are the most concise and powerful symbols of Chinese culture. By retaining the Chinese vertical layout, it recreates the beauty of the current atmosphere in the square inch, striking the hearts of the Chinese people.The packaging includes an easy-tear guide, providing a smoother experience for consumers.The product needs to balance mass appeal with innovative proportions, using the visual appeal of milk and tea to cleverly create reinforced ribs in the bottle design, making it a unique container symbol for Xiang Piao Piao. The packaging combines the beauty of Chinese character vertical typography with contemporary flat graphic language, dominated by China's most important color red. This modern Chinese design expression forms a succinct and powerful cultural symbol that resonates with young consumers.