SGDA New Member Recruitment

SGDA New Member Recruitment
Brand Name:Shenzhen Graphic Design Association
Design Company Name:THE END DESIGN®
Nationality / Region:China
Entry ID:2024-07-2533107
Entry Category:Product_Group
Categories:Communication Design
Introduction
Project Briefing: The recruitment of new members of "SGDA Shenzhen Graphic Design Association" in 2023 has officially started. This is the main visual image dynamic poster we designed for it. - Creation Description: The main visual concept prototype is a “folding chair” that is common in daily life. Empty chairs visually express “empty seats” to echo the theme of “new member recruitment”. The dynamic movement of the "folding chair" from closing to unfolding means that "recruitment" has officially begun. By increasing the line spacing and word spacing from "center-aligned" to "aligned at both ends", the "closing" and "opening" of "text information" are expressed, echoing the "opening and closing" of the "image" of the chair. The "textual information" changes from "small" to "large", while the "image" of the chair changes from "big" to "small" and becomes "multiple". The relationship between pictures and texts jointly creates a strengthening of "power" in the conflict and convergence. From the closing of one chair to the unfolding of multiple chairs, it symbolizes the gathering of unknown and diverse new forces; the multiple chairs eventually fill up and overflow the screen, symbolizing the linkage of various design forces and broadening the possibilities and boundaries of Chinese graphic design.
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