Project Briefing: "GENLESE" is a Chinese skin care brand that advocates "ingredientism, authentic beauty". This is a brand upgrade design for it. - Creation Description: "GENLESE" is a Chinese skin care brand that advocates "ingredientism, authentic beauty". As an old domestic skin care brand focusing on raw materials, "GENLESE" still uses the Chinese character "真" as the conceptual prototype for this design update, and combines the English "true" with the Chinese word "真" to match the brand's transformation strategy for rejuvenation. The combination of Chinese and English texts brings a graphic sign with both "localization" and "internationalization". The uniqueness of the new graphic logo lies in its own "variability" brought about by the combination of Chinese and English texts. In the dynamic design of the graphic logo, we stretch and change the word "true" to fill in the corresponding brand keywords, and the dynamic changes of the input text continue to strengthen the "textuality" of the graphic language, and also bring more imagination space for the extended design. The "pure text combination" design language of the overall brand vision allows information to return to the most "authentic" text state to echo the brand concept.As an established national skincare brand, GENLESE's brand upgrade design helps to enhance the image of national skincare brands and strengthen consumers' confidence in domestic skincare products. The diversity and inclusiveness of the brand image can promote social diversity and inclusiveness and enhance the sense of belonging of consumers from different cultural backgrounds.