BIG EASY ART DESIGN COMPETITION

BIG EASY ART DESIGN COMPETITION
Brand Name:美团
Design Company Name:THE END DESIGN® 回头是岸设计公司
Nationality / Region:China
Entry ID:2024-07-1413513
Entry Category:Product_Group
Categories:Communication Design
Introduction
Project Briefing: This is a nationwide collection of art design competitions, starting from Hainan Province, China, to create works around the "Hainan Scenery". This is the overall vision of the event designed for it. - Creation Description: The most representative fruit in Hainan Province of China is "coconut", and this event also uses "Big Coconut" as the Chinese name of the event to highlight the tropical scenery of Hainan Province. The main visual idea of the event starts from "Big Coconut", and through the development of the "Merge Big Coconut Game" (scan the code to play online), the half-section coconut graphics combined with text information can be delivered through continuous merging of coconuts in the process of playing the game. Enter and display the event copy information. The progressively increasing dynamic visual form fully embodies the "Bigness" of "Big Coconut". All event materials, including trophies, certificates and installations, are designed around the "Big Coconut". The main visual game that can be played allows more public to participate in the event through online communication, and can create a unique main visual poster for everyone.Using the "Big Coconut" as the visual element of the event not only highlights the regional characteristics of Hainan Province, but also helps to promote and deepen the public's recognition of Hainan culture and tropical scenery. Through the unified design of the overall visual of the event, the brand influence of Hainan Province as an art design and tourism destination can be strengthened.
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