Given the restaurant’s unique artistic positioning and the extensive use of green resin artwork in its interior, identity is crafted to reflect artistry and a touch of quirkiness. The AOAO brand stone featured an opened window to reveal the hidden green world amongst the Hong Kong concrete jungles.A 3D AOAO gemstone was crafted into a signature life-sized sculpture at the entrance and graphically transformed into a 2D wordmark as the brand logo, with a series of stone outlines and green resin patterns. This transformation results in a unique brand element and graphic device that is adaptable and widely applied across the brand identity.The branding provides a visual system for applications ranging from signages, restaurant collaterals to environmental graphics and digital materials, creating a consistent visual language that helps reinforce the brand.