Moutai represents the pinnacle of luxury in traditional Chinese liquor for its consumers, while Luckin Coffee is the popular coffee brand among the youth. The Soy Sauce Latte combines these two, offering consumers a novel tasting journey. It injects fresh vitality into the traditional industry while expanding the popularity of emerging brands, epitomizing the perfect fusion of traditional cultural elements and modern consumption trends.For leading brands like Moutai and Luckin Coffee, the most appropriate visual strategy is "no design". Merging the visual elements of both brands directly is the best design decision. Moutai's red and slanted Chinese characters, along with Luckin's blue and deer image, are all reflected in the cup sleeves and carry bags. This attracts consumers with familiar visual symbols, while the novel beverage directly stimulates the desire to try new things.The Chinese consumer market is highly segmented. To break through consumer limitations for Moutai and Luckin Coffee, the fusion of traditional culture with modern consumption trends is necessary to increase brand value. This also injects new vitality into the beverage industry, reflecting the importance of design sensitivity to culture and the balance between localization and globalization in the context of global markets.