eureka

eureka
Brand Name:Eureka
Design Company Name:Toby Ng Design
Nationality / Region:China
Entry ID:2024-06-8447149
Entry Category:Product_Group
Categories:Communication Design
Introduction
eureka’s designs are created with a duality of functionality and poetry to create multi-layered architectural solutions for people.Communicating their practice of duality, two lines to the right-hand edge of all collateral form a supersized and abstract letter ‘E’, representing eureka’s ever-present ethos in all their projects. The lines can be superimposed onto imagery, or become spaces for text and colour—blurring the boundaries between inside/outside and negative/positive space. The graphic language echoes eureka’s practice of connecting, integrating and merging spaces to maintain a balance between individual spaces and being part of the whole.
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